One Carat - a girl's night out (launch shoot 2026)
Creative direction for One Carat's 2026 launch campaign; a lab-grown diamond jewelry brand built around everyday luxury and connection. The concept follows three friends through a single night, from pre-game to payoff, with the jewelry as the connective thread across every scene, not styled as accessories, but as part of the ritual of getting ready and being seen. Act one is intimate: two friends prepping in a shared bathroom, contrasting makeup looks, close-ups on jewelry mid-routine. Act two shifts the energy as the group completes itself. Act three brings everyone back together; hands overlapping, colors blending into one unified palette instead of three separate looks. Each model's signature color became a visual thread carried across the night, so by the time the trio reunites, the friend-group dynamic reads through color alone before you even see faces. Scope: Concept development, shot list, model/photography & videography direction, trailer concept.