In Pink — A Charity-Led Class

Breast Cancer Awareness Month • Within Studio “In Pink” was a one-off class created during Breast Cancer Awareness Month, designed to bring the community together around something more meaningful than just a workout. The idea was simple;create a space that feels soft, supportive, and intentional, while using the class itself as a way to give back. All proceeds from the session were donated to Baheya Foundation. From a creative direction standpoint, the focus was on how the experience felt. The pink tone wasn’t just visual;it carried through the mood, the setup, and the energy of the room. It was about creating something that felt calm, collective, and quietly powerful. The event also included collaborations with Cult Cafe, POP and Galini, who contributed to curated giveaways for attendees. The intention was to integrate partners in a way that felt natural to the experience, not disruptive to it. More than anything, “In Pink” was about community; showing how a small, well-curated moment can hold meaning, bring people together, and support something bigger at the same time.