IAM Jr: Creative Direction/design & photography
During my time at IAM Jr, a startup focused on creating a discount app for students, I had the opportunity to work on a unique and dynamic niche. Collaborating with various notable brands such as Saints, 1980, and the Egyptian Padel Federation, I played a key role in shaping creative designs that bridged student needs with brand promotions. This project showcases a collection of my work during my time at IAM Jr, highlighting the diverse challenges I encountered and the innovative solutions I developed to overcome them. From crafting visually engaging content to maintaining a cohesive brand identity, this experience pushed me to refine my design skills and adapt to a fast-paced, evolving environment. Working in this niche not only broadened my understanding of student-centric design but also deepened my ability to merge creativity with functionality. Each challenge taught me valuable lessons, and I’m proud to share the outcomes of my journey here.