Bridal 2026– ElGalla Jewelry
Bridal 2026 was my first collection for El Galla and the opening move in shifting the house toward a more modern, heritage-led identity. Instead of competing on carat and sparkle, the rings were designed around distinct bride personas, then edited down to four pieces that share one quiet language of 'everyday luxury' because your engagement ring deserves to be worn everyday. I led both the product design and the campaign, treating each ring as an heirloom whose story starts before it’s ever given.